IAM RoadSmart welcomes Carlota Da Veiga Pestana as new Business Development & Operations Director

New position to oversee commercial and operations transformation

The UK’s leading independent road safety charity IAM RoadSmart is delighted to announce the appointment of Carlota Da Veiga Pestana to the position of Business Development and Operations Director, completing its Senior Leadership Team.

Carlota will join us from Smart Cities World - a leading global platform dedicated to exploring and accelerating the development of smart cities worldwide - where she has been Chief Commercial Officer. She has extensive commercial experience including the smart transport lead at Bauer media Group in the B2B division in the UK comprising of Fleet News, Automotive Retailer, Rail and Smart Transport and with strong links to DfT, DIT and TfL.

Carlota’s focus will be on increasing and diversifying our products and revenue streams and driving change within our Groups and field service delivery bringing great experience and knowledge to help with our transformation and growth.

New IAM RoadSmart Business Development and Operations Director Carlota Da Veiga Pestana said:

“IAM RoadSmart is embarking on an exciting phase of growth with new opportunities to put road safety and transport at the forefront of the agenda. I am looking forward to joining the Senior Leadership Team and playing a vital role in overseeing the business development and operational changes to support this, working alongside colleagues and our passionate Group and volunteer community.”

IAM RoadSmart Chief Executive Antony Kildare said:

“We are delighted to welcome Carlota to IAM RoadSmart during this exciting stage in the charity’s transformation. Her appointment completes our Senior Leadership Team. Road deaths are still unacceptably high and the delivery of new services to complement our existing portfolio will be key to upskilling road users. Carlota comes with an impressive history of launching new products and delivering business growth and will play a vital part in the next phase of our transformation.”

Senior Team:

Antony Kildare, Chief Executive
Andrew McLachrie, Finance Director & Company Secretary
Carlota Da Veiga Pestana, Business Development and Operations Director
Katherine Hyde, Marketing & Communications Director
Nicola Smith, People & Culture Director
Nicholas Lyes, Policy & Standards Director

Notes to editors:

Press Contacts: Harriet Hernando – PR & Press Manager harriet.hernando@iam.org.uk

Nicholas Lyes – Policy and Standards Director Nicholas.Lyes@iam.org.uk

IAM RoadSmart media centre: https://media.iamroadsmart.com/

Follow us: On Facebook: www.facebook.com/IAMRoadSmart
On Twitter / X: @IAMRoadSmart


About IAM RoadSmart
IAM RoadSmart is the UK’s largest road safety charity. It has a vision of a society where all road users can safely and sustainably use the public highways together. It does this through a range of means including advanced driving and riding tests. IAM RoadSmart was formed in March 1956 and has around 75,000 members that supports its campaigns on road safety.

To find out more about IAM RoadSmart products and services visit: www.iamroadsmart.com