North Wales driving experience puts road safety in the spotlight

• Scenic treasure hunt road trip combines learning, fun, and a chance to win a £50 voucher

• Collecting points en route, participants will see some of the most spectacular scenery in Wales

The Welsh Wonders IAM RoadSmart Experience is returning to one of North Wales’s most scenic regions, combining road safety with a fun day out.

The seasonal adventure, which runs from April 1 to September 30, 2026, will challenge drivers to put their road safety knowledge to the test on a treasure hunt-style road trip and a chance to win a £50 voucher.

Beginning and finishing in Betws-y-Coed, teams will earn points by visiting designated locations and solving clues, all while taking in the stunning scenery of Snowdonia National Park and the coastal town of Llandudno. Brand new road safety general knowledge questions will make the 2026 experience even more challenging for participants.

Each team needs one driver with their own car, accompanied by at least one passenger who also acts as the chief navigator while those in the back seat can also get involved in the education and fun. You’ll need a smartphone with the GooseChase app installed (available on Google Play or the App Store; join as a guest), and optionally, access to Google Maps or other navigation tools.

Tickets to take part in this exciting adventure are available online now, with the experience and leaderboard going live on 1^st April.

Helen Doran, Head of Product Development at IAM RoadSmart, said: “As the UK’s leading road safety charity, we wanted to create an experience that blends challenge, learning, and fun. This initiative allows drivers to test their knowledge while exploring the stunning landscapes of North Wales—for a small fee. To make it even more exciting, the team with the highest score at the end of the season will win a £50 One4All voucher. We’re thrilled to offer this unique adventure through the Goosechase App, with routes carefully designed and tested by our experts.”

Instructions, rules and terms and conditions can be found when booking a place. Participants are required to conform to all road traffic laws and have all the correct licence and insurance documentation. This is not a race and is an experience for pleasure and educational purposes. Participants are strongly advised to check the route is fully open for the dates they wish to go and avoid clashes with other events and possible road closures.

We regret that owing to the interactive element, this is not currently open to motorcyclists and is for cars only where passengers can control the interactive element.

Ends

Notes to editors

For interviews, contact the IAM RoadSmart press office on press.office@iam.org.uk / 020 8996 9777